No fluff. Notes from running campaigns and building pages for brands in Calicut and across India.
Meta's default reporting looks great on screen. But when you dig into CPL, show-up rate, and booked calls, the picture changes fast. Here's how I audit ROAS claims before scaling any campaign.
Your landing page has one job. Most fail it in the first paragraph. Here's the exact checklist I run before sending paid traffic to any page.
GMB alone won't cut it. Here's the stack I use for local visibility: technical fixes, cluster content, and review velocity that Google responds to.
Before changing a single creative or bid, I spend 90 minutes mapping the entire funnel. Most problems aren't in the ad — they're downstream.
Everyone has an opinion. Here's what the data from three Kerala campaigns actually showed about CPL, quality, and scale.
It wasn't design. It wasn't the button colour. It was offer clarity in the first 8 words. The framework for headlines that match paid traffic intent.
Running both channels gives you data the other channel can't see alone. Here's how the two inform each other on every engagement I run.
Campaign structure decisions made early save a lot of wasted budget later. Here's the setup I use for local lead-gen in Kerala and Calicut specifically.
30-minute call. I'll tell you honestly if I can help — and what I'd fix first.
+91 8113962941 · ajmalnv2001@gmail.com · Calicut, Kerala